Marriott To Bring Independents Under One Brand With Autograph Collection
Marriott has announced a new brand within their global portfolio that will bring distinctive hotels under the Marriott umbrella. The Autograph Collection will be a new brand comprised of upper upscale and luxury independent hotels around the world focusing on major cities and resort destinations. The collection is designed to offer the individuality of an independent hotel with the assurance of the Marriott brand. The brand plans to add approximately 25 hotels through 2010 with locations throughout the world. Each hotel will go through the same hotel and operator approval processes as other Marriott full-service hotels and the Autograph Collection will be affiliated with the Marriott Rewards guest loyalty program.
USA Today has more details on the collection including the information that Marriott is in talks with 12 to 15 hotels about being part of the Autograph Collection. The brand launches at a time when many great independent hotels are struggling due to the economy so Marriott plans to target higher-end hotels that have opened recently but might be facing hard times. Hotels that become part of the collection will benefit from Marriott's worldwide network.
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