Ritz-Carlton Reserve - New Concept Unveiled in Thailand

The Ritz-Carlton has something new up its sleeve: a collection of smaller, unique, boutique-style hotels in stunning natural locations. The first Ritz-Carlton Reserve will be opening December 22, 2009 on Phulay Bay in Krabi, Thailand.

"Ritz-Carlton Reserve will feature signature, one-of-a-kind boutique resorts positioned in unique settings, each with a distinctive personality and sense of place reflecting its history and culture," says Simon F. Cooper, president. "Phulay Bay in Thailand is a natural choice for the first Reserve."

Why? Because it's awesome. Phulay Bay, on the Andaman Sea, is surrounded by rocky forest hikes with hidden waterfalls and sandy beaches. From the resort, you'll be able to fly around the coast via sea plane, take a meditation class with local monks, ride elephants and visit ESPA, the swanky new spa. Can you think of anything else you'd like to do on your luxury vacation? Just let them know; they'll figure it out.

"We want guests to enjoy and discover the extraordinary diversity and beauty in this part of the country in a setting of relaxation and rejuvenation," says Estelita Sebeto, the resort's General Manager. "We have worked with nature to maintain a setting that evokes the very best of the natural environment of the hotel and sourced local and sustainable materials in its construction and styling. We see the resort as an ambassador for the local environment and for the tradition of the land here in Phulay Bay."

The fabulous boutique hotel and 54 adjoining villas comes with extra-special service, so the price is extra-special as well. The rooms start at approximately $582.18 per night, and the villas at $809.99.

Visit the website for more information or to book.