Audemars Piguet Adds "Watch Maker" Charm To Their Bal Harbor Boutique
Selling ultra luxury watches is as much about selling the final product as it is about selling how they were made. For this purpose, the Audemars Piguet Bal Harbour boutique has been temporarily transformed to include watch movement sketches, work tables, tools, and other items of traditional watch making construction. The good news is, that if you visit an actual Swiss watch making factory, all of these same tools are pretty much used - though maybe modernized a bit. Audemars Piguet does take much pride in the fact that they practice "traditional watch making" techniques. The display is a good idea , because it attempts to show a manufacture made mechanical watch in its natural element. If you are in the area, check it out. The window display will be up through the end of the year at the Audemars Piguet store at the Bal Harbour stores in Miami, Florida.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.