Juicy Couture Leather Lock-It Worth-It Crossbody Hobo Bag, Ugly or Awesome?

The Juicy Couture Leather Lock-It Worth-It Crossbody Hobo Bag is an unusual bag for Juicy. Not only do their items typically come in candy colors, but this bag has a utilitarian, grungy, urban look we're not used to seeing from the young (13-year-old), typically girly brand.

We're not sure we love it, but we're highlighting it today because well, it's interesting. The pieced-together leather, the rough-looking logo plate, the long, braided leather toggle ... what does it all mean? Is Juicy trying to be less cute?

The Bloomingdale's description says, "Juicy Couture's studded, distressed leather crossbody hobo adds a casual influence to your fall look." Hmm. Perhaps this is intended for the college freshman who want to serious-up (seriousize?) their style for that Women's Lib class ... but really, it's perhaps not all that well-executed. It's large enough for books and all (13"W x 15"H x 5"D), but is it kind of ugly?

Also, the name -- "The Juicy Couture Leather Lock-It Worth-It Crossbody Hobo Bag" is unconscionably long. It's like they couldn't quite decide what it was themselves. The whole thing kind of reeks of "trying too hard."

Vote, and tell us what you think in the comments.
The Juicy Couture Leather Lock-It Worth-It Crossbody Hobo Bag is available from Bloomingdale's for $398.00.