Gucci's New Shoe - Available Only by iPhone
Mark Ronson collaborated with Gucci Creative Director Frida Giannini to design this exclusive beaut for the launch of the new Gucci iPhone App, as well as a new Gucci pop-up shop tour called GUCCI ICON-TEMPORARY.
If you haven't heard of pop-up shops, they're designer stores which exist for just a couple of weeks -- sort of like a trunk show, only it's way more involved, and there's way more money involved, as they open up a whole store. Big name designers have been opening these kinds of stores all over the world.
GUCCI ICON-TEMPORARY will open up to the public October 24 in NYC on Crosby Street and peddle sneakers for just two weeks. The store will then tour to Miami (December 1st), London (2010) and Tokyo (2010). If you're in the US, one model of the Gucci Ronson sneaker collection will be available only to iPhone and iTouch users who've downloaded the Gucci App (click here, it's free).
The Gucci App also features music playlists by Ronson and Giannini, as well as access to the Gucci Little Black Book, which has "best-of information for hotels, restaurants, bars and clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini's own favorite spots around the world," and the Gucci Music Channel.
We love it when music and fashion collide.
"I spent many many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectible one," says Ronson. "Frida and I also agreed it was important for there to be a unique musical element to the project, so I'm going to be collaborating with artists, making limited edition tracks for each store opening."
The Gucci Ronson sneakers will come with their own exclusive packaging and a 12" vinyl record with tracks selected by Mark Ronson himself. Visit the GUCCI ICON-TEMPORARY website for more information.