Kraken Rum Puts a Beast in Your Belly

The Kraken Black Spiced Rum is a newly launched product from Proximo Spirits that's named after the legendary tentacled sea beast and comes with the catch phrase "put a beast in your belly." The rum is distilled in Trinidad and Tobago with a secret blend of 13 spices, and inspired by the Kraken's legendary strength it weighs in at 94 proof and has a dark black color reminiscent of giant squid's ink. Marketed as both a smooth sipping rum and a mixer for use in drinks like "Kraken and Cola" and "Kraken Bomb," it should be available now at restaurants and retailers for $20-$30/bottle.