McParlin Partners: Portraits in Words

by Carrie Coolidge (RSS feed)
Oct 27th 2009 at 6:02PM

Here's a novel gift idea that is more thoughtful and less flashy than mere jewels. What accessory could be more individual or luxurious than your own book? New York-based McParlin Partners boasts a team of highly experienced former Forbes and Dow Jones editors as well as former Time Inc. art directors who will craft anything from a memoir or family history to a coffee-table book in praise of your spouse.

McParlin writers produce a portrait in words, complemented by your own photographs, commissioned photos and/or original art, that depicts the person you fell in love with or want to thank. It is the perfect way to celebrate an anniversary, wedding, graduation or other significant milestone.

Want to honor someone upon retirement? Consider a tribute book, full of reminiscences and career highlights. This is also a professional way to document a dynasty with a family history, ideal for handing out at that annual reunion or to favored clients.

McParlin editors work with clients to distill their management philosophy into a book or tell the story of their rise to the top. "People deserve the chance to tell their own stories in their own voice," says McParlin co-founder Kasia Moreno, an editor at Forbes for more than 20 years.

Moreno notes that, although McParlin also does corporate editorial work and has affiliations with custom publishers in Russia and China, the firm's individual services are a labor of love. "A family history," she says, "is a precious legacy that will be handed down over generations."

Indeed, the firm is named after Alida McParlin (1867-1957), a woman who wrote a memoir about her doting father, Brig. Gen. Thomas McParlin, an Army surgeon who served as Medical Director of the Army of the Potomac during the Civil War. That book sparked the fascination with family history for McParlin co-founder Hugo Moreno, who is also McParlin's great-grandson.

Every McParlin project is completely customized. Prices vary depending on length of the project. For example, a book-length executive memoir starts at $30,000, while a version the length of a magazine cover story can be had for $10,000. A coffee-table book full of commissioned photographs and striking layouts can run into six figures.

Tags: accessories-award, Dow Jones, DowJones, Forbes, gifts, Hugo Moreno, HugoMoreno, Kasia Moreno, KasiaMoreno, McParlin Partners, McparlinPartners

Filed under: Holiday Guides, Books

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Reader Comments (Page 1 of 1)

josh Oct 30th 2009 3:31AM

Great concept. Wishing this venture lots of success!

Lettice Stuart Nov 29th 2009 6:29PM

Carrie,

Did you make up the name Portraits in Words, or is that a phrase used by McParlin Partners? I don't see it on their website. I'm just wondering because I own the federally registered trademark of the name Portraits in Words. I am in the same business as McParlin, so I wouldn't want them using this phrase.
Thanks for your help clearing this up.

Lettice Stuart
www.portraitsinwords.com