Amazon Wine Deal Kaput

by Deidre Woollard (RSS feed)
Oct 23rd 2009 at 9:01PM

I've been following Amazon.com's battle to get into the wine business for the last year or two. Now it seems the story may have reached the end of the road. WineBusiness.com has learned that Amazon.com, may pull the plug on the project before it ever really got started. An email sent to wineries today said that the company has decided"not to resume shipping." As of this summer Amazon was attempting to work with New Vine Logistics, a Napa, California wine-shipping service. The plan was to create a consignment system through a specialized website, where wineries earned 47 percent of the retail price for wine when sold. But the logistics of the program and the fact that wine regulations vary widely from state to state may have doomed the program. The invite-only Amazon wine site remains up.

Tags: amazon, amazon wine, AmazonWine, wine, wine shipment, WineShipment