Gilt Groupe Launches Men's Site
Online luxury retailer Gilt Groupe is taking serious aim at men's style with the launch of Gilt Man. Gilt Groupe has already been selling some men's items on the main site but the new platform offers new and expanded men's categories in a "guys only" e-tail destination. Like the original site, Gilt Man will offer items through invitation-only sales each day with top brands available at up to 70 percent off retail in sales lasting 36 hours. The sales will include clothing as well as gadgets, sporting gear and other lifestyle items. Initial sales include Strida, Bogner, Helly Hansen, Harry's of London, Alexander McQueen, Porsche Design Adidas, Outdoor Research, Ducati Watches and Gianfranco Ferre. The site will also feature editorial content on style and trends.