We all know that youth will always have an edge in pop culture and consumerism. But now even babies in utero are in on the commercialized luxe life. A new show on
WeTV,
Platinum Babies, debuting on Friday, November 6, will highlight wealthy parents-to-be who are sparing no expense when it comes to getting ready for their little one's arrival. In the first two episodes you'll meet Victoria and Tom, and Tara and Andrew, and watch along as they shop, shop, shop, par-tay (celebs on hand, natch), get massages, et cetera. I don't think I'll be DVRing this show, as I feel a little bit icky thinking about what I assume will be baby exploitation and massive, blatant product placement.
