What Does Your New Car Say About You? Forbes Investigates

by Jeremy Korzeniewski (RSS feed)
Oct 16th 2009 at 7:01AM

Ah, yes. Automotive stereotypes... always good for a laugh or two, right? For instance, just who do you expect to see exiting the driver's seat of a late-seventies Chevy Camaro Z/28? Mullet city, of course. And what of the blacked-out Cadillac Escalade rolling on two-sizes-too-large wheels and tires? A professional athlete or someone who wishes they were. Finally, who's that behind the wheel of the second-gen Toyota Prius with the anti-Hummer bumper sticker? Tree hugger, naturally.

So, these are all pretty obvious examples of automotive stereotypes, and they certainly don't always apply (there's nothing wrong with saving gas with a hybrid, we say). What about the less conspicuous vehicular choices? San Diego-based market research outfit Strategic Vision (via Forbes) has just released its New Vehicle Experience Study... and to be honest the results aren't terribly surprising.

Lexus owners are wealthy and well educated. Could have guess that one. The average Bentley owner has $5 million in investable assets and prefers understated luxury while Rolls Royce drivers range from rappers to royalty. Click here to read the rest of the story.

[Source: Forbes]

Tags: automotive stereotype, automotive stereotypes, AutomotiveStereotype, AutomotiveStereotypes, stereotype, stereotypes, what your car says about you, WhatYourCarSaysAboutYou