Tequila el Jimador Añejo's New Look

by Jared Paul Stern (RSS feed)
Oct 16th 2009 at 2:02PM

Starting in October, the Añejo expression of Tequila el Jimador, the #1 selling tequila in Mexico, will be available here in a new package that aligns its look with its Blanco and Reposado offerings. The new Añejo package will initially be available in California and Texas, and will roll out to the remainder of the U.S. by year's end. The new look features the same classic tall, angular bottle as the other expressions (above) and identical iconography of the Jimador on the label to pay tribute to the proud men that harvest the agave plants used to make the 12-month aged 100% agave tequila. Tequila el Jimador is produced by Casa Herradura, which was named "2007 Best Distiller of the Year" by Wine Enthusiast magazine. Since 2000, Tequila el Jimador has received numerous accolades from industry insiders, including the Adams Beverage Media Growth Brand Award in the Fast Track Category for 2005 and 2006.

Tags: agave, Mexico, tequila, Tequila el Jimador, TequilaElJimador