Roche-Bobois: Reinventing the Art of Design
The company's roots is a tale of two families. In 1950 Jacques Roche bought the old Alexandre Dumas theater on rue de Lyon and built two stores. His sons, Philippe and Francois, joined him and together established the company's developmental strategy. They began to distribute the very best contemporary furniture, which was heavily inspired by Bauhaus designers such as Pierre Paulin and Marc Berthier. At the same time, the Chouchan family were selling furniture in Paris on Boulevard Sebastopol at "Au Beau Bois" (which later became Bobois).
In 1960, Philippe Roche and Patrick and Jean-Claude Chouchan met at a Scandinavian furniture expo in Copenhagen. They soon designed their first catalog which launches the national franchise. They combine their resources and names and Roche-Bobois is launched.
Today, Roche-Bobois is a global leader in design and distribution of home furnishings, while retaining the unique position of molding its furniture designs. Each piece created is the result of close collaboration between designers, manufacturers and Roche-Bobois. It has three categories of furniture: Les Contemporians (avant-garde pieces), Les Voyages (a fusion of ethnic influences), and Les Provinciales (which rethinks traditional French furniture). Roche-Bobois is prolific as it introduces a new exclusive collection every six months.
Roche-Bobois is among the most internationally renowned and exclusive brands in home furnishings. Its products are sold in nearly 30 different countries. The company is expanding its reach rapidly, too. In fact, a new Roche-Bobois store opens every month somewhere in the world.