Aston Martin Opens Advanced Driving Program to the Public
Offering an advanced driving program is a great way for a performance-oriented automaker to show its customers how to get the most out of their vehicles on the one hand, and promote the brand on the other. Aston Martin chose to keep its program to the former. Until now, that is, as the British purveyor of luxury GTs has opened its Performance Driving Course to the paying public.
Similar to the courses which Aston runs in Belgium and in England, the American program has been running for four years at the Michigan Proving Grounds in Romeo, which it rents out from former parent company Ford on a periodical basis. The $2,500 program takes place over the course of a full day of one-on-one instruction with a qualified expert who can demonstrate for pupils just what a modern Aston is capable of.
Since opening the program to the public, it's already been booked pretty solid with 20 customers a month. In the winter months, however, Aston reportedly plans to take the program down south to various facilities in warmer climates.