Lack of Supply And Increased Demand Frustrating Some Shoppers
Retailers aren't exactly itching to stuff their stores. They aren't convinced that the shoppers are ready to storm the doors in droves and are still licking their wounds over the last year's discount days which led to reduced profits all around. They are also hoping that a little lack of supply will stimulate demand and get shoppers in when lines first arrive rather than waiting for discounts. Store executives have to order months in advance and last year's debacle has spooked some strategists. Some analysts suggest that the first stores to go back to the good old days of stuffed aisles may have a leg up on their competition.