Bruce Willis's Latest Mission: Save The Vodka?

by Deidre Woollard (RSS feed)
Oct 7th 2009 at 2:01AM

Movie star Bruce Willis has been appearing in ads for Sobieski vodka for the last few month but now he's ready to take a more active role. He will be joining the board of directors of the French drinks group Belvedere, the owner of the Polish-made Sobieski vodka brand. A statement from the company said that Willis "expressed his wish to become a shareholder of reference alongside its management and to be fully associated with the group's marketing strategy." If approved, je will officially become part of the board at the next general meeting of shareholders. The company isn't doing that well. It currently has debts of around $800 million and was placed under bankruptcy protection by a French court. Shares of Belvedere rose to their highest rate in months after the news was announced.

Tags: bruce willis, BruceWillis, celebrity endorsement, CelebrityEndorsement, sobieski vodka, SobieskiVodka, vodka