Coach Sues Target Over Copycat Bags
The craze for the handbags has lead to a rapid uptick in a lookalikes in the past few years. Once a popular style hits the mainstream it is rapidly copied. While out-and-out counterfeits are illegal and relatively easy to identify the business of similarity is far muddier. Earlier this year Gucci took on Guess? Inc. for trademark infringement saying that the company's use of the "g" logo and interlocking G pattens were too similar and damaging to the Gucci brand. Both Coach and Gucci are seeking similar resolution in the form of damages, attorneys fees and injunctions against selling the similar designs.