Recently
Perrelet watches had a showing at the Lussori watch store in Carmel-by-the-Sea, California. The event introduced the consumer release of the popular new Perrelet Turbine Watch Collection as well as other luxury watches from the brand. The company is putting a new focus into the American market educating consumers about the value and quality of their watches. Perrelet has further started efforts to make their own watch movements. This is one of the most important steps a luxury brand can take, and the first Perrelet watches with in-house movements are due soon.
Perrelet is making the right decision by choosing to connect closely with watch lovers, so events such as this are a good idea. Brands like Rolex, Breitling, Omega, and IWC all had to put significant efforts into connecting with the watch community before becoming the brands that they are today. Events like this will help Perrelet become better known in the US, like it is in Europe and elsewhere.
Ariel Adams publishes the
luxury watch review site aBlogtoRead.com
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