Moschino Designs For Coca-Cola

by Deidre Woollard (RSS feed)
Oct 1st 2009 at 9:01PM

This Carmen-Miranda-like bottle is the latest makeover of the iconic curvy Coca-Cola bottle. Rossella Jardini at Moschino designed this contribution to the Tribute To Fashion charity project for the Abruzzo Region, a project organized by Coca-Cola Italia in conjunction with the Municipality of Milan.

The Coca-Cola Light bottle is decked out in cotton sleeves, a polka-dotted flounced skirt and tiny red earrings.
Eight female designers designed sleeves for a limited amount of "Coca-Cola Light" bottles that are being sold currently. Donatella Versace, Alberta Ferretti, Anna Molinari from Blumarine, Veronica Etro, Silvia Venturini Fendi, Marni's Consuelo Castiglioni and Angela Missoni were the other designers chosen. The bottles actually walked the runway at Fashion Week in Milan. Proceeds will be used by The Abruzzo Charity Project to help people/families affect by the earthquake their last year.

Tags: coca-cola, coke bottle, CokeBottle, fashion week, FashionWeek, milan, moschino