Selfridges London To Have Europe's Largest Dior Counter

by Deidre Woollard (RSS feed)
Sep 25th 2009 at 9:03PM

The largest Dior counter in Europe will soon be found at Selfridges on Oxford Street in London. Hello Magazine reports that the Dior counter will have the widest palette of shades available worldwide (over 250). The counter, which will open on Octber 1, will include a "color creator atelier" that will let you shop in a variety of different ways, exploring the wide palette of Dior shades. And for perfume lovers there is the Fragrance Consultation area where, on November 15, Dior will offer a limited-edition 'expression' of J'adore: The Amphora, of which only 10 bottles of which will be produced, The Love Dior Palette shown above, designed by Dior's creative director for make-up, Tyen, to mark his 30-year anniversary with the brand, will be available exclusively at the counter from October 22 until December.

Tags: cosmetics, dior, london, palette, selfridges