Davidoff Welcomes S.T. Dupont

by Tom Johansmeyer (RSS feed)
Sep 21st 2009 at 11:03AM

Last week, Davidoff Madison Avenue celebrated the launch of its new S.T. Dupont "shop-in-shop" concept. Guests were hosted by general manager Michael Herklots to wine and hors d'oeuvres as they walked through Manhattan's upscale tobacconist and perused the latest accessories from the Parisian luxury goods company. In attendance, and offering a few words, was Alain Crevet, CEO of S.T. Dupont Paris, who celebrated the partnership.

"There's been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont," said Herklots. "We're excited to take this next step with our two brands. Our beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they've come to expect from Davidoff of Geneva in New York City."

The shop-in-shop corner within the store is packed with an extensive selection of S.T. Dupont merchandise. Though the company's products are not new to Davidoff Madison Avenue, the build-out offers a unique venue in which to enjoy the Dupont experience. In a tough market for cigars and cigar accessories, the expansion of the Davidoff/S.T. Dupont gives cigar smokers a reason to be excited.

Watch an interview with the Herklots after the jump.

Gallery: Davidoff and S.T. Dupont Event