WSJ Magazine Covers Girard Perregaux Vintage 1945 Watch In New Issue

by Ariel Adams (RSS feed)
Sep 16th 2009 at 10:02PM

One of the most successful places that a watch company can experience press in print media (as opposed to online where people like us are king) is in business magazines. England's Financial Times regularly covers aspects of wrist watch news, and our own Wall Street Journal is known to sometimes do stories on particular brands. In the WSJ Magazine's September issue, there is an article discussing the new Girard Perregaux Vintage 1945 watch. You can see the image above that I took myself modeling the sleek looking classically styled timepiece while at the watch store Lussori. Even the hands in the case are curved!

The most important innovation in the watch is just how curved it is -almost impossibly so. Girard Perregaux must have worked overtime to get the little manually wound movement to even work. The case literally wraps around your wrist, and I find it quite comfortable. The relatively modest size and thin nature of the watch is a great departure from other larger watches that we have been seeing lately.

Not only is the watch smaller, but Girard Perregaux made a point to make the entry level steel version of the watch (seen above in rose gold) actually entry level priced for the luxury brand, starting at about $8,000. Not cheap, but "value priced" from the boys at GP.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: girard perregaux, GirardPerregaux, vintage 1945, Vintage1945, wall street journal, WallStreetJournal, watch, WSJ