David Yurman Joins The iPhone App Crowd
David Yurman's free iPhone application gives you a view of their jewelry and watch collection. You can look at images of the items up close in glorious detail, check out promotional videos, find stores close by so that you get yell at your driver to quickly alter their course, share your top picks with buddies, and even buy watches. Purchasing is done through a "David Yurman personal shopper," but this is one step closer to Internet sales, which is a fantastic thing. If you want this application, and you have an iPhone, I don't need to tell you where to get it.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.