Bold, graphic prints are certainly having their day in the sun. Spring 2010 is picking up where fall left off with lines such as BCBG Max Azria and Twinkle showing runny watercolor prints, Jackson Pollock-esque paint splats and all kinds of print mash ups during New York fashion week.

Designer Custo Dalmau of Custo Barcelona (pictured above) seems to be dovetailing nicely with the current look. But, since he started out in the business designing T-shirts in the '80s, he has always been obsessed with vibrant, colorful prints. A sneak peak of his line, slated to be unveiled tomorrow night, is a cocktail of peacock feathers, fringe, a bright lipstick print and a whimsical dressing table print (perfume bottles, mirrors).

"What would we be without prints?" Dalmau tells me. "We'd be jobless. To use color in fashion is kind of taboo. Prints are life. Life is in color."

Custo is also one of the few designers is this economic climate who is moving to a larger venue, rather than downsizing. Some 2,500 RSVPs are logged for tomorrow night's show.

What gives? Dalmau says the company has cut production costs to lower the retail price for customers. Changing the weight of yarn, choosing lighter materials and saving money on finishing the goods has made the difference. We can't independently confirm the private company's financial health but we do know Custo Barcelona is expanding to include childrenswear early next year.