Chronopassion Paris To Carry Corum Watches

by Ariel Adams (RSS feed)
Sep 12th 2009 at 9:01AM

Watch store owner and "personality" at large Laurent Picciotto is very particular about the watch brands his store Chronopassion in Paris carries. He is known to deeply invest his time and effort into expanding the brands the store carries. Why? Because it seems to be his goal that the shop only carry highly exclusive brands that are also highly original. Not a bad motive.

In the second such photo shoot that I've seen him participate in (first was for Richard Mille watches), Picciotto hangs with Corum's CEO Antonio Calce, with each wearing one of the new Corum Ti-Bridge watches. The images are meant to be sort of silly in a "I really want to be a celebrity" manner. Though the man does a good job of establishing hype, and I certainly appreciate the departure from all the stuffy pomp and circumstance of luxury watch retail. If you find yourself in Paris looking for one of the world's finest (i.e. most expensive) timepieces. Look no further than Chronopassion - where you will now also find select Corum timepieces.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Chronopassion Corum