Bulgari Group To Lay-Off 50 Employees From Gerald Genta And Daniel Roth Watch Makers

The last few months have seen a series of bad-news stories regarding Bulgari and its attempts to survive and adapt to the change in economic times. When things were good, Bulgari started to snatch up other watch makers such as Daniel Roth and Gerald Genta. As I feel the need to be clear, the men themselves Daniel Roth and Gerald Genta are not in some state of bondage, but rather that Bulgari owns the rights to the brands (the trademarks). I've mentioned this before, but I still find it odd that the namesakes of these brands no longer have a place at the brands - and perhaps only a small stake in the success thereof. Nevertheless, if the brand releases a bad product, it will still effect the men negatively from a PR standpoint.

Well, the brands have fine products, but are about to lose 50 employees between them. Some one out there is bound to get pissed at Gerald and Daniel even though they have no part in this. We go back to Bulgari who is attempting to stay afloat by terminating the employment of 50 out of just 130 employees. Over 40 percent of the work force. There will likely be a consolidation of efforts and less redundancy of roles between Bulgari, Gerald Genta, and Daniel Roth. As the demand for luxury watches is currently low, this makes sense. Even though this is bad news for fans of the brands as well as the employees of the companies (especially those losing their jobs), Bulgari isn't in a significantly worse position than other luxury brands these days.

Via World Tempus (in French).

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.