Jacques Lemans Watches And Stihl Timbersports

by Ariel Adams (RSS feed)
Sep 10th 2009 at 12:01PM

Watch companies always align themselves with sports or culture events to get more street cred. You almost always see a watch brand name at events for tennis, golf, racing, polo, art, music, food, etc... I like it when a brand sponsors something interesting and out of the norm. I was amused to see modestly priced Austrian watch maker Jacques Lemans sponsor the age-old sport of tree abuse. I mean Stihl Timbersports! Jacques Lemans will be their official timer.

In a sick way, Timbersports are sort of fun to watch. All of the events surround some manner of cutting up wood the fastest. All the changes is how much wood, how your stand, and what tool you use. Nothing is more satisfying though than the ol' 'axe to the stump.' Participants are judged on how quickly they are able to cut through the wood. Is there no manlier sport? Best of all, the contestants aren't wearing plaid. They are fashionable weekend-only lumber jacks. During the week they mainly spend their time manicuring their facial hair.

Via Europa Star.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: jacques lemans, JacquesLemans, timber sports, timbersports, timepiece, watch

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Reader Comments (Page 1 of 1)

John C. Randolph Sep 10th 2009 3:18PM

Wow, could you be any more of a snob? If you're not interested in
the sport, you don't have to cover it. By putting it down like this,
you tell us far more about yourself than the people you're sneering at.

Ariel Adams Sep 10th 2009 4:04PM

Hi John,
Who said I wasn't interested in the sport? I think it is fun to watch. True me know the deep satisfaction of a log well chopped. And if you can't laugh at competitive wood chopping what can you laugh at? Take care!