Get Used to Shorter Spa Treatments (for Now)
The stress of working and living under tough economic conditions is enough to trigger the urge for a trip to the spa. Unfortunately, there just isn't enough cash around to lay out for that perfect facial or relaxing massage. Rather than give up, however, most Americans are compromising. Shorter treatments are becoming more common, as many realize that something is better than nothing.
In June this year, the International SPA Association found that treatments lasting 30 minutes or less grew in popularity. Forty-six percent of the ISPA's 3,200 members reported an increase in these shorter services ... and close to have saw the amount spent per visit fall year-over-year.
Interestingly, there is a changing of the guard afoot among spa visitors. In the past, Baby Boomers were the most frequent spa-goers, but Generations X and Y are starting to see the benefits of relaxation, according to a study by SpaFinder. For many spas, this may require a change in design and treatment menus, as younger guests may not be soothed in the same ways their parents were.
Along with younger guests, spas are seeing more men – and they are getting multiple treatments per visit. Men now comprise a third of U.S. visitors to spas, according to the ISPA, and 82 percent of spa now have services for them. Massages are their top choice (as it is for women), though many men are also looking into stress-relief that comes with anti-aging benefits.
The impact of the economic downturn is that more deals are available. In 2008, 70 percent of travel agents reported that spa resorts were cutting prices and offering more special discounts. This year, according to SpaFinder, it's up to 90 percent, and the deals are better than ever.