Alfa Romeo Says It's All in Your Jeans

by Noah Joseph (RSS feed)
Sep 7th 2009 at 8:01PM

With the MiTo premium hatchback, Alfa Romeo started talking a lot about its DNA. And now it's talking about the brand's jeans, thanks to a new collaboration with fashion expert Louise Roe to produce a line of specially-branded ladies denim pants.

The specially-crafted garments features such uniquely Alfa Romeo touches as red stitching, embroidered serpent from the company's iconic badge and, of course, fit like a glove. Available from the initiative's website mitojeans.co.uk, the jeans are produced in strictly limited quantities and sell for £75 a pair, proceeds from which go towards a charitable research organization.

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