Country singer Kenny Chesney becomes the latest star with a clothing line. Chesney's line, Blue Chair Bay
will launch September 1 at the MAGIC Marketplace clothing trade show in Las Vegas on September 1. Chesney's line will include clothing for men and women that reflects his casual, beach-centered lifestyle with items like woven shirts, khakis, shorts and T-shirts in soft colors that look well worn. Prices will be low, a t-shirt will run $35, khakis will be $72. Blue Chair Bay hats are already available
at J.C. Penney for around $60. Chesney's line will be exhibited at the show in a vintage Airstream trailer and he will also perform a small invitation-only concert at the Hard Rock Hotel on September 1. As we've mentioned previously, he also has a rum project in the works set to launch next year.
