Johnnie Walker Black Label 100th Anniversary Bottle

by Jared Paul Stern (RSS feed)
Aug 24th 2009 at 2:02PM

In September, Johnnie Walker Black Label will release a special collector's edition bottle (right) honoring the famed Scotch's 100th anniversary.

Celebrating the brand's enduring achievements in blending, innovation, and quality, the limited edition black glass bottle contains the signature 12-year-old whisky and will retail for $50.

Black Label is blended in the same style as it has been in Scotland since 1909 when founder John Walker's grandsons, George and Alexander II, officially named their signature blend Black Label.

The collector's bottle also serves as a unique medium to tell the story of Black Label's rich history with a historic timeline featured on its back, charting the rise of the world famous Scotch.

Alexander was the one who decided to package the firm's famed whisky in square bottles to reduce the amount of breakages during shipment, and to use slanting labels to allow larger typesetting.

Tags: Johnnie Walker, Johnnie Walker Black, JohnnieWalker, JohnnieWalkerBlack, limited edition, LimitedEdition, Scotch, Scotland, whisky