Bulgari Serpenti Watch Collection

To most people in the industry, it is obvious that Bulgari is having problems. Sales are hurting and although the economy seems to be rebounding a bit, the recovery of the luxury market usually sits impatiently at the end of the line. To help remedy things, Bulgari has been looking to its past for inspiration on what it can release that will be irresistible to fans of the brand. A new collection looks back to what helped make Bulgari the well known luxury name that it is. This watch is part of the Serpenti collection which is going to be a whole line of watches and jewelry. For women only I believe.

The watch face sits at the end of a wrist wrapping bracelet that is shaped like a series of reptilian scales while the bracelet itself is meant to resemble a serpent. The face has an almost arrow-head style triangular look to with while gold and diamonds make up the hour markers. Inside the watch is a small quartz movement. The Serpenti watches are available in a number of styles and materials. Each made of 18k white or rose gold. Onyx, diamonds, pink coral, and jade all all available as decorations on the pieces. The is certainly retro hearkening back to eras in the 20th century when luxury houses worked to emulate the decadent style of civilizations long past. This could easily be seen as some manner of Egyptian or Babylonian revival series. The Serpenti collection is a stylish and unabashedly bold luxury line from hopeful Bulgari - available soon.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.