A. Lange & Sohne Watch Company Rated Best German Luxury Brand, By Germans
Hard (for me) to pronounce German Business magazine Wirtschaftswoche has recently rated watch maker A. Lange & Sohne as the "Top German Luxury Brand." The magazine does a regular ranking (each two years) of Germany's most well known luxury brands which combines everything from fashion houses, to car makers, and of course watch makers.
A. Lange & Sohne beat out companies from every other segment to be the top luxury brand, not merely the top luxury watch brand. The ranking was done through interviews with over 150 industry professionals and participants, and conducted via the Munich based "Brand Rating" agency.
A. Lange & Sohne's highest marks came in the category of "brand appeal." Meaning that people indicated that they personally wanted one, or could see others wanting them (as I speculate the questions to have been like). It should be obvious that when presented with the question, "do you want an A. Lange & Sohne watch?," people were going to say "yes of course." Though, they responded in the affirmative even more so than to questions about Porsche cars, etc... A. Lange & Sohne doesn't need an award like this to be a top luxury brand, but it sure helps remind everyone else.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.