Hyundai Pulls Out the Big Guns by Bringing Flagship Equus to America
Hyundai may not be the first name that comes to mind when you think of luxury sedans. In fact, it was once a bit of a punch line. But no more. After the debut of the Genesis sedan and coupe, the Korean automaker has established itself as a serious player in the luxury segment, and has got Japan's top premium marques paying attention. Now Hyundai is preparing to step it up a notch by bringing its top-of-the-line Equus luxury sedan to the North American market. After an initial showing at the New York Auto Show in April, the Hyundai Equus is set to make its official Stateside debut at the Pebble Beach Concours d'Elegance this weekend. Lexus, Acura and Infiniti had better take notice, as should anyone in the market for a luxury sedan who's eager to get a good value and willing to forgo the traditional nameplates.