Nespresso goes Single-Malt with the new Pure Origin Grand Cru

by Noah Joseph (RSS feed)
Aug 12th 2009 at 4:01PM

It looks like Nespresso – the Swiss company that's making a killing off selling individual espresso capsules for their popular machines – is taking a page out of the scotch whisky playbook with its latest release. Called the Pure Origin Grand Cru, the series comprises three special edition coffees, each coming from an individual plantation – not unlike a single-malt scotch – instead of most blends that draw from numerous sources. The idea, beyond providing a unique flavor, is to support the local ecosystems, making this a green initiative as well as a premium one.
The series includes the Indriya which hails from a plantation in India, the Rosabaya from Colombia and the Dulsao from Brazil. Although pricing and availability have yet to be announced, you can expect to pay a special premium for these premium roasts.

[Source: Sybarites]

Tags: beverage, beverages, cappucino, coffee, espresso, grand cru, GrandCru, nespresso, nespresso grand cru, nespresso pure origin, NespressoGrandCru, NespressoPureOrigin

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Reader Comments (Page 1 of 1)

Brad Aug 12th 2009 5:30PM

These are very much released. I have been drinking them for quite some time now (a few months at least).

Pricing is $0.62 per capsule compared to $0.55 for their regular espresso.

Brian Aug 12th 2009 5:34PM

Also, it's very tough to label this a 'green-initiative' when each individual shot is contained in a disposable aluminum capsule.

The large environmental impact alone is the one thing that is making me reconsider the trade-off of a very convenient shot of espresso.