Bamford Adds TAG Heuer Monaco To Bespoke Line Of Timepieces

by Noah Joseph (RSS feed)
Aug 12th 2009 at 12:02PM

Some companies make things. Others make things better. Take for example the Bamford Watch Department. They don't make their own watches. Probably because they know there are enough companies out there making excellent timepieces. What's lacking, in the eyes of the British purveyor of luxury items, is customization options. So they offer a line of Rolex wristwatches – like their PVD-coated Daytona Cosmograph – with a seemingly endless array of color combinations. The watches can be customized right on their website (not unlike premium automakers' configurators on which we've wasted countless hours), and now Bamford has added another model to their portfolio: the TAG Heuer Monaco.

Now celebrating its fortieth anniversary, the square-cased Monaco is one of the most iconic wristwatches of all time. But while TAG Heuer has released some special anniversary editions in various color combinations, Bamford lets you specify everything, from the dial color and strap stitching to the date window and chronograph indices. The privilege will cost you around ￡5,000, but there's no cost for toying around with the online customization interface.

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