Russell Simmons Gave Me a SpongeBob SquarePants Alarm Clock Radio

by Annie Scott (RSS feed)
Aug 6th 2009 at 8:01AM

He lives in a Swarovski crystal studded pineapple under the sea.

Russell Simmons gave me a SpongeBob SquarePants alarm clock radio. No, I did not dream this.

I was recently at an event for Simmons Jewelry Company when who should walk in but Russell Simmons himself, wearing a glimmering SpongeBob SquarePants pendant! He was very cordial and said I looked familiar. I said he looked familiar, too. He said "I'm Russell Simmons."

The event was to celebrate and exhibit the new Simmons Jewelry Co. collections that will be coming out this fall and for the holidays, and there is a whole line of luxury SpongeBob SquarePants jewelry for men and women.

"Why SpongeBob?" I asked Russell. His answer was simple: "SpongeBob is the Hello Kitty for men."

Genius! As you may know, Kimora Lee Simmons of the Simmons family has had a line of Hello Kitty jewelry for quite awhile now (you can read Rigel's article about the Zodiac collection here) -- and even designed the $50,000 Hello Kitty necklace Britney Spears wore in her music video for "Do Somethin'." There's a lot of great new Hello Kitty stuff coming this fall, too -- including Swarovski crystal studded earbuds and a USB drive I've got my eye on.

For now, let's have a look at the SpongeBob and Bikini Bottom items, which come in sterling silver, 18kt gold plating, enamel work and Swarovski crystals (as shown). Who knows? Maybe they'll make a $50,000 one for Justin Timberlake!

As for the alarm clock radio in the gift bag? I gave it to my landlord's kids.

Gallery: SpongeBob SquarePants by Simmons Jewelry Co.

Tags: hello kitty, HelloKitty, jewelry, luxist previews, LuxistPreviews, Russell Simmons, RussellSimmons, Simmons jewelry company, SimmonsJewelryCompany, spongebob, spongebob squarepants, SpongebobSquarepants

Filed under: Jewelry, Men's Style

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Reader Comments (Page 1 of 1)

oneteam Aug 6th 2009 1:32PM

You didn't mention when and where it would be available for purchase? The line of Spongebob jewelry.

Thanks!

Chris Aug 8th 2009 8:26PM

You would have to have a brain the size of "Patricks", from Sponge Bob to buy this jewelry. Someone's way too bored...

RainAngelKagome Aug 8th 2009 10:49PM

I think this is great. I'm a big fan of the Hello Kitty jewelry and a huge fan of spongebob. What better way to accessorize: gorgeous jewelry and something for your inner child.

gloriawhite76 Aug 8th 2009 11:20PM

This is not the first line of SpongeBob jewelry. I've bought stuff for my daughter for the last couple of years. You've been able to get gold, silver and crystaled and enameled stuff through the Nickalodeon brand for a long time.

Jen Aug 9th 2009 1:01AM

What is it with the products he's selling lately? This is almost as good as the new prepaid Visa he's promoting on television. How can the card promise you access to you "opportunity" when you have to load it with your money? You might as well pay with cash.