Home Improvement Survey Says Women Prefer Fresh Paint To Diamonds

by Deidre Woollard (RSS feed)
Aug 6th 2009 at 7:01PM

Would you rather have a $5,000 home makeover or a $5,000 pair of diamond earrings? A survey from paint company Kilz says that most homeowners would go for the home improvement. They surveyed 1,071 male and female homeowners across the United States and Canada through a third-party research organization in April 2009 and found that 85 percent of women would take a $5,000 room makeover over the earrings and 88 percent of men would take a $5,000 deck or garage improvement over a luxury watch. The survey is full of all sorts of similar results including a report that 39 percent of women are turned off by posters and sports memorabilia in a man's home. Given both the falling prices of diamonds and the falling price of real estate it's tough to say which would be a better investment in the long run.