The John Walker Launched In Singapore
Last Friday Diageo showed off the first bottle of The John Walker, the new whisky blend in the Johnnie Walker portfolio. The whisky will sell for $3,000 duty free making it the highest priced line in Diageo's entire drinks portfolio. The new blend was created from a small number of rare and exclusive whiskies taken from distilleries that operated in the 1800s during John Walker's lifetime. Singapore received five bottles ahead of the blend's official launch in September 2009.
The first bottle is signed by Master Blender Jim Beveridge and is being auctioned in partnership with travel retailer DFS at Changi Airport to raise money for The Smile Train, the non-profit charity of choice for DFS. The retailer plans to match the amount raised. The Moodie Report has pictures and video of the unveiling.
LOOK: Bank Vault Saves 22 Lives During Tornado
Live from Microsoft's New Generation Xbox event!
PHOTO: Dog Guards Dead Victim's Body After Oklahoma Tornado Disaster
Xbox Reveal liveblog on Joystiq
Dozens Killed in Oklahoma Tornado; Death Toll to Rise
Demi Looks FANTASTIC In A Bikini
Watch: Kansas Meteorologist Seeks Shelter From Tornado
Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
Man Reportedly Beheaded In Brutal Assault In London Neighborhood
Xbox One architecture panel liveblog!
H&M's Plus-Size Model Jennie Runk Says She Chose To Gain Weight
The World's Most Powerful Women
Two Pilots Fired After Brazilian Pop Star Takes Captain's Seat Mid-Flight
Wolf Blitzer's Embarrassing Moment With Tornado Survivor
2013 Billboard Music Awards Best and Worst Dressed
Mother Dies With Infant During Oklahoma Tornado
U.S. Acknowledges Four American Citizens Killed In Drone Strikes
Help For Heroes Killing
NY Times Eviscerates Obama White House
PHOTOS: Christie Brinkley Gets Back Into A Swimsuit At 59 Years Old
Mum-Of-Two Faces Down Woolwich Attack Suspects
60 Minutes Makes All The Difference For $360 Million Jackpot
Who Won 'DWTS'?
PHOTOS: This Is The Best Response To Abercrombie CEO Mike Jeffries We've Seen Yet
PHOTOS: Tornado Aftermath Leaves Trail Of Destruction
Singer Sues McDonald's, Claims Chicken Sandwich Incident Ruined Her Voice
White Father Allegedly Suspected Of Kidnapping Biracial Daughters
CBS Reporter's Grave Allegations
Tornadoes Strike Oklahoma
Tara Ellison: Why I Gave A Toast At My Ex-Husband's Wedding
Police END Search For Susan Powell
Reader Comments (Page 1 of 1)
just me Jul 29th 2009 5:47PM
a brilliant bottle design.
phantom Jul 30th 2009 4:03PM
Definatly a showpiece!