New Infiniti M Luxury Sedan to get Virtual Preview at Pebble Beach

by Noah Joseph (RSS feed)
Jul 24th 2009 at 6:02PM

Infiniti, it has emerged, is getting ready to unveil the replacement for its flagship M series sedan (current version pictured above) at the upcoming Pebble Beach Concours d'Elegance. But though the Monterey venue has become a popular alternative venue to debut new luxury cars – case in point Infiniti's choice to unveil the new G37 coupe there last year – the new M's will be anything but business as usual. Projecting a rendered image of the car onto a static clay model, Nissan's luxury division will be using "virtual video mapping", giving the company a chance to showcase its technological abilities as well as the design of its new top-of-the-line luxury sedan before the final car is even ready. As an added bonus, Infiniti will reportedly broadcast the "debut" on its website, giving those of us stuck at home away from the glitz and glamor of Pebble Beach a chance to get in on the action.

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