Aston Martin Reportedly Cancels the Lagonda SUV

by Noah Joseph (RSS feed)
Jul 21st 2009 at 7:02AM

Kids growing too big for the back seat of your Aston Martin DB9? Fortunately the company's Rapide four-door model is just around the corner. But if you were holding out for something a little bigger, you may be waiting a little while longer, or else be advised to look elsewhere. Reports indicate that the British purveyor of luxury GTs has put its plans to relaunch the Lagonda marque with a new crossover utility model on indefinite hold.

The Lagonda name is part of Aston's corporate identity, but has remained dormant for years. A few months back at the Geneva auto salon, Aston Martin shocked members of the press with an ungainly crossover concept. Reaction was so cold that the company took it off the show stand by the second day, keeping it away from the public. Now the company's chief executive has reportedly confirmed that the model has been postponed indefinitely, meaning that it could come back in another form or it could never come back at all. Considering that Aston is known for more beautiful design work than it exhibited with the Lagonda concept, we're hard-pressed to mourn its passing.

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