Jennifer Rade on Sunglasses
We met with Jennifer at ILORI (she's ILORI's Brand Ambassador), Soho's treasure trove of sunglasses ("ilori" is an African word for "secret treasure") to talk about what makes shades so fabulous -- "they're never gonna make you look fat" -- and how she chooses which ones to put on the stars.
Luxist: So, you started in hip hop. Why do you think sunglasses are such an iconic part of that scene?
Jennifer Rade: Because it's a way to give yourself instant attitude. You cover your eyes, it's very mysterious. You have a conversation and people don't know if you're looking at them, or if you're sleeping -- or if you're rolling your eyes. It's an incredible way to disguise your emotional life.
Luxist: Is that why you think sunglasses are so strongly associated with celebrity?
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Gallery: Luxist Interview with Jennifer Rade