Ferrari may have started out as a racing team, but today its operations are clearly divided into three areas: the Scuderia racing department, the road car division that makes those irresistible sportscars, and the merchandising operation that produces all those baseball caps and scarlet electronics that have grown to be so popular. And to sell them, Ferrari has a growing network of dedicated stores in locations around the world. During this past weekend's German Grand Prix, the team's drivers cut the ribbon on the company's latest retail location right on the site of the famed Nurburgring race track in Germany.
The store covers 240 square meters of space at the new track-side complex and includes retail space, a business conference room and lounge space overlooking the track, along with an actual F1 car on display in full view. It's one of 40 new locations which Ferrari is planning on opening over the next three years in Europe, America, the Middle East and Asia, but is the first location situated next to a racing track and the first in Germany.