We've seen some unique marketing stunts from Evian before but nothing like this. The French water brand has partnered with designer brands before but this time their partners are a bunch of special effects babies. The new advertising campaign, called "Live Young" features CGI-enhanced breakdancing and roller-skating babies. The Wall Street Journal reports that the video has already had 2.8 million views on YouTube in the U.S., and another 2.3 million internationally. The computer animation features babies cavorting around doing daredevil antics and skating around bottles of Evian to a remixed version song "Rapper's Delight."
The Wall Street Journal article questions whether or not the dancing babies are cute or creepy. They don't work for me in terms of promoting Evian but many people seem to find them adorable. Check out the video and vote below: