Volvo Motorsport's Latest Collection Highlights Kids' Gear

by Noah Joseph (RSS feed)
Jul 9th 2009 at 4:02PM

We've heard the story before. In fact, Volvo has even marketed itself on this premise: You can't fit the whole family in that tiny sportscar of yours, so you trade in for a Volvo station wagon. Things could be worse. But along with it you're going to need to replace that Ferrari and Porsche gear with Volvo paraphernalia, too. Otherwise you'd look silly, right? Well since you switched rides for the kid, why not take the kid along for the ride also? That's what Volvo figures, and so has included stuff specifically for the kids in its latest Motorsport Collection.

Aside from the usual array of windbreakers and polo shirts, Volvo is highlighting this Team Manager t-shirt, especially designed for your favorite little backseat driver. The colors match those of the company's Swedish Touring Car Championship series, in which it's promoting its proprietary DRIVe green technology system. Just to let everyone know who's boss, it's got the words Team Manager printed – instead of embroidered, to optimize comfort – on the back, like all the sponsor logos, and is available straight from Volvo's website along with the rest of the collection.

Tags: children, DRIVe, kids, sweden, swedish, swedish touring car championship, SwedishTouringCarChampionship, t-shirt, volvo, volvo merchandise, volvo motorsport, VolvoMerchandise, VolvoMotorsport