Single Malt Social Networking with Friends of Laphroaig

by Jared Paul Stern (RSS feed)
Jul 8th 2009 at 4:02PM

Did you know that Laphroaig single malt Scotch whisky offers a lifetime lease of one square foot plot of land on the island of Islay where the distillery is located in Scotland to each consumer who buys a bottle?

All you have to do is register the purchase number found with the bottle at www.laphroaig.com/plot to stake your claim. You will then automatically become a member of the Friends of Laphroaig community and will receive the deed to the numbered plot of land.

Friends are encouraged to visit the distillery to view their plot and claim their "rent" – a dram of Laphroaig. Meanwhile at www.laphroaig.com you can now view aerial photographs to find your plot of land and meet your "neighbors" via an interactive member map. You may discover a fellow Laphroiag enthusiast just down the street and can even send them a private message.

There are more than 364,000 Friends of Laphroaig spread across more than 150 countries registered online. Among the site's many features is Laphroaig TV, offering a look inside the distillery as well as exclusive previews of limited-edition bottlings, live online tastings and educational seminars.

Laphroaig, established in 1815, is one of the richest, smokiest single malts and one of the very best Scotches ever produced. It holds a Royal Warrant from the Prince of Wales and bears his heraldic three-feather badge on its label.

Tags: distillery, Islay, Laphroaig, Prince of Wales, PrinceOfWales, Royal Warrant, RoyalWarrant, Scotland, social networking, SocialNetworking, whisky