Lexus Increases Production of IS Convertible to Meet Growing Demand

by Noah Joseph (RSS feed)
Jul 8th 2009 at 8:01PM

Looking to get your hands on the hot new Lexus IS convertible? You may have to wait a while, as early sales figures indicate a high demand for the luxury cabrio without enough supply to meet it. Demand is so high, in fact, that parent company Toyota had to increase production at its assembly plant in Japan to 1200 units per month. Of those, nearly a quarter go to the Northeastern United States alone, and you can be sure that California and Florida boost those number significantly as well.

The model is available as both the IS250C and IS350C, the former of which –with a 204hp 2.5-liter V6 and $38k sticker price – accounts for some 85% of sales, while the latter – the more powerful $44k 306hp 3.5-liter IS350C – makes up only 15% of sales for the luxurious hard-top convertible. But as demand increase, buyers may be looking at dealer premiums to get ahead on the waiting list.

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