Avant-Garde Watch Maker Romain Jerome Loses Avant-Garde CEO Yvan Arpa
Prior to Arpa's time at Romain Jerome, the brand was extremely "niche" with a couple of golf themed watches with highly limited marketability. In my opinion. Yvan Arpa came in, shook things up, and eventually caused Romain Jerome to be backed-up with millions of dollars in orders from interested buyers willing to wait long periods of time for their watches to be made. As unwise as the Romain Jerome board's action seem, it is easy to get overly confident once things are good. It is possible for them to survive another decade at least on the ideas and image that Arpa created. They might feel as though he is no longer needed, but without him their ability to innovate may be limited. In the meantime they can imagine new ways to spin the brand. This has happened before with other brands, but once the creative juice is gone, so is the passion, and the character of the watches quickly begins to fade. Although I was not a fan of every Romain Jerome watch, I liked enough of their novel timepiece creations to now lament Mr. Arpa's passing - to hopefully greener pastures. If we are lucky he will be snatched up by another watch brand or start something fresh (the economic "crisis" permitting).
Via WorldTempus (in French).
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.