As the LA Times points out,
Kobe Bryant may won the NBA championship but it's Cleveland Cavaliers player LeBron James who the billionaires want to talk to in Sun Valley this week. The young player who is building his basketball and financial empire is part of this year's annual Allen & Co. conference in Sun Valley, Idaho. The five-day conference includes many of the world's richest people including Bill Gates, Warren Buffett, Sumner Redstone, Sergey Brin, Mark Zuckerberg and Diane von Furstenberg. Another attendee likely to be in demand will be Twitter co-founder Evan Williams
The conference takes over the area with private jets filling the local airport and hotel rooms selling out as both attendees and media flock to the event. While the event is supposed to be a hush-hush affair the press often gets the rare chance to spot the wealthy in casual clothes relaxing and enjoying Sun Valley's beautiful scenery. Meanwhile, behind closed doors the future of media itself and how to best monetize the digital world
will be one of the topics of conversation.