REPORT: BMW Threatening To Oust Lexus As #1 Luxury Automaker In U.S.
2009 BMW Z4 sDrive35i - Click above for high-res image gallery
Life is hard at the top, whether that precipice happens to be at the top of the overall sales chart or of a specific market niche, such as Lexus' position as the best-selling luxury automaker in the United States. Toyota's Japanese brand has held the top spot since the year 2000, with BMW perpetually trailing in second place. Could 2009 finally be the year that BMW breaks through to number one?
So far this year, BMW's 76,819 total sales in the States puts the German brand slightly ahead of Lexus, which has moved a total of 73,186 units so far in '09. Both brands are down somewhat from 2008, though BMW's 30.5-percent decline is not quite as severe as Lexus' 37.2-percent fall. Neither automaker is interested in boasting of its successes in this market, though BMW will gladly accept the extra market share. Speaking to Automotive News, Jan Ehlen, a spokesman for BMW of North America, said:
This year's emphasis is on maintaining our market share and even growing our share a bit. If this results in remaining in the top spot of the premium market, that would be a nice bonus.
Gallery: Quick Drive: 2009 BMW Z4 sDrive35i
[Source: Automotive News]